After producing an album that was truly "State Of The Art" that pushed the limits of Australian Hip Hop once agin some may ask the question weather the Hoods will be able to out do them selfs agin? Well if the release of the Hilltop Hoods new single "I Love It" Featuring Sia and produced by One Above it has held down the number 1 spot on the Australian iTunes Hip Hop Charts doesn't do it then releasing not only one killer video for their first single from the forthcoming album "Drinking From The Sun" but three insane clips should show how the Hilltop Hoods are going to push the bar higher once agin with the release of "Drinking From The Sun"
The three film clips were directed by three different directors who through their clips all convoy a unique interpretation of the single however in one way or another each connecting reference still exists between them.
Animal Logic is one of the worlds leaders when it comes to design, animation and visual effects, all of which can be seen in their version of the song. The direction that Animal Logic chose to take with their film clip was to allow the viewer to see the world through the eyes and imagination of a child. We see the transformation of turntables into fascinating landscapes and entryways into and underground imaginative worlds.
The second version of the song was brought to life by Blue Tongue Films. Directed by Nash Edgerton we see the Hoods embark on a journey through a majestic rainforest equipped with all that they need. This version of the song has a real professional film feel to it, more as though it was the opening scene to a full length feature film. It is a truly magical interpretation of the song.
Carl Allison and Nick Kozakis took a very dark approach when shooting their version of the song. Shot guerrilla stype on a tight budget we see what some would call a more traditional hip hop or old school film clip as the Hoods roam the highways picking up unfortunate hitchhikers.
